Tuesday

Leaflets and Flyers: What's The Difference ?

The use of leaflets and flyers is one of the best ways to promote your business, but before you will be able to pay someone to take care of your leaflet printing or flyer printing for you, it will first be necessary for you to understand what the difference is between the two; after all, you will not be able to determine whether you should order leaflets for your business or flyers for your business until you know which one you need ! 
When you talk to most people, they will tell you that leaflets and flyers are pretty much interchangeable - and in fact, you might even talk to printing companies that tell you this is the case - but when you talk to the true professionals, they will set you straight, as there is a big difference in what you will get from each product - and in what you will be able to accomplish with each product!

The biggest difference between leaflets and flyers, in a general sense, is the size and quality of the product itself (each of which, of course, influences the job that the product is equipped to do): leaflets are able to be printed on a variety of different papers - ranging from bond to silk to gloss to matt - and can use paper weight ranging from 80gsm to 280gsm, with sizes up to A3; flyers, on the other hand, will typically be printed on light board that starts at 300gsm to 400gsm, with a maximum size of A5.

Of course, when looking at "statistics" and "specifics" such as this, it is always helpful to also look at an example, and as far as leaflet printing and flyer printing goes, the best example is to look at it this way: a leaflet is typical of a local pizza shop ad through your letterbox, whereas a flyer is more like a postcard - with leaflets typically preferred for mass local distribution because of the affordability provided by the lighter weight of the paper, whereas flyers are typically used for high value offers such as the grand opening of a new store, or the promotion of a nightclub or limo service. In fact, the name "flyer" even came from the thought that the reader would read the flyer and pass it along (that is, "fly" it along), while leaflets are typically a promotional tool with a one-and-done lifespan - and as such, attract no VAT as they carry no value.

Regardless of whether leaflet printing services or flyer printing services are what you need in to help your business, another thing that you will certainly want to be able to do is know where to find the cheapest printing service that also provides you with a high-quality promotional product; while finding the "cheapest printing service" is not exactly difficult, of course, the key to success through your promotional efforts will be finding an inexpensive service that will also do great work!

Print Passion - a company that operates at a high level and provides high-quality work at a really tremendous price - is probably the best place of all you can go for great work on leaflets and flyers!

With this last step of "finding a printing company to use" already taken care of, all you will need to do is decide whether you need leaflet printing or flyer printing done to help you promote your business - and then, you will be able to visit Print Passion and allow them to take care of all your needs.

Article Source : http://bit.ly/Utvp80

1 comments:

Print Companies Belfast said...

Thanks for sharing such nice post with us regarding leaflets and flyers. Using leaflets and flyers is one of the best ways to promote your business, but before you will be able to pay someone to take care of your brochure printing or brochure printing for you, first you will need to understand what the difference between the two, after all, you will not be able to determine whether to request brochures or flyers for your business for your business until you know what you need. Thanks for sharing such beautiful post with us.

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